Internet Marketing

Google AdWords Strategies

by Diane Hughes

I was driving down the street the other day and saw a billboard. A big billboard. One so big it practically eclipsed the sun! It advertised a sunny vacation destination and as I gazed at that picture I was momentarily whisked away in my mind to a beach with lapping waves.

Then I had to laugh because almost directly after that billboard came a small one. Not just smaller… tiny. I don’t remember what it advertised but the disparity between the two heightened the importance of the vacation and minimized (in my mind, at least) the message of the second.

It made me think of the internet and internet marketing. The Internet is the “great leveler” in that it allows each business – large or small – to potentially reach the purchasing public in the same way. Theoretically the small “mom-and-pop shop” and a giant, multinational corporation has the same amount of real estate, your computer screen, to make their pitch. If you’re closer to the mom-and-pop shop than you are to the multinational corporation, here are some ideas to help you get your name out there. After all, no matter what size of start you have, it’s only one sale after another that will keep you in business!

Google AdWords are a great way to do that, for the same reason: Your one-man-show (or, one-woman-show!) has the same amount of AdWord space as meganational corporations like GE or GM.

These popular ads are 4 lines long. The top line is the title, there are two middle lines, and the fourth line is the URL. Every single add is the same. Unfortunately, too many businesses use the same-old approach when writing AdWords ads.

Here are some great ideas to help you AdWords fly off the screen and shake your prospects by the shoulders and say “hey, go to this site!”

Title Line Ask a question in your Title line and don’t answer it in the middle two lines. Instead, simply entice your prospect to visit your site for more information. (For example, “Do you want to earn more money without working harder?”)

Remember the AIDA principle (Attention, Interest, Decision, Action) and get your prospect’s attention with the title). Be shocking, outrageous, and catchy.

Body text Write down what you want to say, then work on shortening it. Don’t try shortening your ad first. Don’t waste words. Each word is precious. Be sure to use power words and short, readable sentences. Write several ideas down and have a few friends pick their favorite.

Throughout your ad, use powerful, motivating words like “free,” “fast,” and “new.” (For example, “Hurry, for a limited time, you can get this free solution downloaded to your computer instantly!” Tantalize your prospects with the words “learn more.”

This section requires you to use the Interest and Decision portions of the AIDA sales-writing format.

URL Don’t forget about the URL! Harness the power of the fourth AdWords line. If you don’t have a URL that talks about your business, consider buying one. Preferably, buy a URL that shows how you provide a solution… don’t highlight the problem. (For example, “www.DownloadMoneyMakingIdeasNow.com”)

Use a clever URL to help people take action and click to your site.

One great AdWords ad might look like this:

Want to earn huge cash online? Quit your job. Don’t waste time commuting. Live free! www.Work-From-Home-Success.com

Another one might look like this:

Don’t click on this site. We want serious investors. No window-shoppers. www.Double-Your-Money-In-One-Year.com

Enjoy the same sized billboard as the multi-national corporations. Be clever and daring and get customers to your site!

Copyright (c) 2006 Diane Hughes

Diane Hughes
http://probiztips.com/
ATTENTION! I am giving away $2,446.13 worth of marketing tools and products and over $5,010.64 worth of resale rights. Demand is great and memberships are going fast!
http://www.madmarketer.com/diane

Article Source: Add-Articles.Com

posted by Christopher Chaw @ 2:09 AM 0 comments

Affiliate Marketing

by alastair harris

What is Affiliate Marketing? Why is the internet a buzz about Affiliate Marketing? And why to dot com millionaires always seemed to be involved in some sort of Affiliate Marketing?

If you plan to build an internet business or internet empire without a doubt affiliate marketing is something you need to become involved with.

So let's answer the first question, What is Affiliate Marketing? Affiliate Marketing is selling on behalf of someone else in return for a percentage of the sale. You stock no product, don't need to package or handle, nor do you have the normal business overheads. What you do need with Affiliate Marketing is web presence. The internet is now so huge - 8 Billion pages and growing - that the chance of someone stumbling on your site is low to nil without doing some tricks of the trade. (see my article or website on generate traffic and create hits) for further on that topic.

The simple fact of the matter is you will not get sales if you don't get traffic. Think of it this way - an affiliate product is sold by advertising, therefore what will generate more sales? One ad or thousands of ads? That's pretty easy, the more ads, the more traffic, the greater the number of sales. Understand that the conversion rate on the internet is low. A conversion rate is the number of views before a potential sale. Normally this hovers around 1%. It tends not to matter what you are selling this rate tends to remain the same, your offer could be the very best on the net but still the conversion rate tends to be 1% - or one in hundred visitors will buy and make you money. Anyone with a conversion rate of 3% would be considered to be doing amazingly well and most people can not achieve this kind of result. Compare this with the conversion rate of people visiting the local shopping center, apart those teenagers who just love to 'hang', most people going to the shops buy at least something.

Obviously the internet is a different kind of market. People are in the comfort of their own homes. The psychology of the sale is very different. Whereas people going to the shops are buying neccessities like the weekly groceries, online people are tending to buy luxuries. The spur of the moment sale is less demanding as well, because people can bookmark and know they can come back later - they can delay the purchase decision with no fear of losing their chance to purchase. Some internet marketers have tried to overcome this by saying only 50 left, only 33 left, etc, having a count down. But as they tend to be selling information packages and not hard products people still to not have the need to impulse buy. Whereas at the shop they are aware the stock is limited and may be sold out next week so the buy now mentality rules, hence why we continue to have increasing credit card debt.

However just because the impulse buy is not the overriding feature on the internet does not mean sales to not occur. They do, and do so on a regular basis. In fact just about anything and everything is sold via the net. Companies already on tight advertising budgets realise you can not dominate the net like you can television or radio advertising. You might have sole sponsership rights to a particular sports team or sports star i.e. Nike with Tiger Woods, but you can't dominate eight billion individual pages. So the smart companies decide that the cheapest way to increase there internet present is to appeal to the millions of internet webmasters, etc. How? By giving them a slice of the action, from about 5-10% for sales of traditonal items e.g. flowers, hotel stays, etc up to 75% for informational products or services. Whilst one affiliate ad on one site may not generate a huge income, 1000 ads on 1000 sites can generate a small fortune. Although this sort of internet presence takes time to set up, once accomplished they keep on selling day after day with no further input from you neccessary.

So if you have no affiliate partnerships get moving and get some now. If you have sites, maximise their income potential by adding affiliate banners and links. The most popular providers of affiliate links are clixGalore, clickbank and Commission Junction.

My favouriteis clixGalore due to their easy to use interface and there provision of traditional product lines and worldwide coverage in most currencies if clixGalore and I strongly suggest you join them.

I also like clickbank and their advantage is that they affiliate programs tend to have a higher payout percentage.

Commission Junction is my least favourite because many of its programs are very selective about who they have as affiliate partners.

for original article and links to join clixGalore and clickbank to go

http://affliliate-marketing.blogspot.com

http://traffic-and-hits.blogspot.com

This article is the property of Alastair HARRIS and his immediate family. It may be freely republished over the internet but must include original links.

Alastair HARRIS is the main promoter for article-gems.com article directory (visit http://www.article-gems.com) and the getfinancialfreedom4u family of websites, blogs and projects (visit http://getfinancialfreedom4u.ws) specializing in online business opportunities and education, income being generated by affiliate marketing, google, GDI, eBay, clip flipping and more. Alastair is rated as an expert author on numerous article directories and is very open to assisting others on the internet

Article Source: Add-Articles.Com

posted by Christopher Chaw @ 4:34 AM 0 comments

Internet Home Based Business

by Elias Georgi

The internet has introduced many brand new professions and business opportunities for people wanting to work out of their homes. Starting an Internet home based business has never been easier, making it a success with the earnings potential that you require is still a challenge. We cover some of these challenges in this short article.

If you plan to run an internet home based business, there are some basic things that are required which everyone will need to consider. These include computers, various software applications, a high speed connection, and web services for hosting and domain management. These are considered the basic requirements and assumes that you are proficient with the applications or will hire people with the right skill sets that you are need for your internet business.

Now that you have an understanding of the basics, the next major element is to understand that the internet and the services provided are continuously evolving. Competition is fierce, business owners are continuously developing and improving applications, adding content and getting better at what they do. Anyone running an internet home based business cannot afford to sit still once they have mastered the basics.

There are literally thousands of internet home based businesses to choose from and it is important to specialize, focus on one area and be the best provider on the net to ensure traffic to your web site, increase sales and generate income. You are competing literally with people all over the world. There are others like you operating out of their homes as well as companies who have grown and decided to expand in the same area as you. Staying abreast of what the competition is doing is an important business activity.

Maintaining current and up to date content that is of high quality is also one of the most important elements to keep in mind. Whether you are selling a product or providing some form of content over the net from your home, the content must be excellent and attract visitors to your site again and again. Fresh content is also important so update it at reasonable intervals. If your content does not meet these high standards, your business may not be as successful as you would prefer.

Content cannot be emphasized enough. If you are selling widgets out of your home, high quality pictures, with excellent, accurate and detailed descriptions are extremely important. Designing your web site utilizing search engine optimized content is also important so that the search engines can index your site properly and attract the right customers to your site.

Elias Georgi is an experienced and successful sponsor, mentor and coach for many thriving, tested and proven home businesses. Elias offers proven Internet opportunities and strategies. Visit his Website: work at home business opportunities, he also runs the article directory.

Article Source: Add-Articles.Com

posted by Christopher Chaw @ 4:29 AM 0 comments

Strategies for Success in Internet Marketing

by Dan Tucker

The main focus and goal in internet marketing is to get as many links pointing back your site as you can. The more links to your site the more visitors you will receive, and the more visitors you receive the more people you’ll get signing up to your programs or buying your products. There are many strategies out there, but here are a few of the best to help generate customers and cash.

Firstly you need to have a professional looking website, which is easy to understand and has a catchy sales page to draw people in. There is nothing worse than having a fantastic ad or article pointing back to an unprofessional looking website that turns people away ruining all your hard work.

One of the most highly used advertising strategies in internet marketing is pay-per-click advertising. Google Adwords is just one of many pay-per-click advertising tools on the net, but in my opinion is one of the best. The beauty of this type of advertising is that you only pay when someone clicks on your ad. Whereas if you advertise in your local paper you are paying for the ad space regardless if anyone looks at your ad.

A lot of money can be made from this form of advertising and a lot of money can be lost if you don’t know what you are doing. It’s definitely worth taking the time to learn as it can be a very powerful form of advertising.

Another internet marketing strategy which is actually free is becoming a member of business chat forums. Forums are great places to learn and get support. They have a mixture of successful internet marketers and beginners so there is no reason to feel shy about contributing to a discussion or asking questions.

When you do participate in a discussion and post a response you are also advertising your business and showing a link to your site, as you will have your sig file attached to every post you make. A sig file is an ad placed at the end of your forum posts with a link pointing back to your site. The more posts you make the more links you will have.

It’s important though not to use your posts as advertisements for you business. When you reply to a topic it should be for the purpose of adding value to the discussion. When you do this and post informative answers and ad value to discussions people will appreciate you and there is more chance that they will click on your link.

Article writing is another free advertising strategy that is very effective. One of the great things about articles is that they last forever, and you could have one article that you wrote years ago still generating traffic today.

When you write an article and have it distributed and published on the internet you become and instant authority and are regarded as an expert. When people read it and get some helpful information from it they appreciate you and begin to trust you. Then if they click on your link at the end of your article and visit your site, they are more likely to sign up with one of your programs or buy one of your products.

It’s important to write articles that are related to the content of your website as your website needs to supply additional information to your article.

For further information on these strategies and on other internet marketing strategies, simply click on the link below.

About the author:
Dan Tucker lives in Far North Queensland, Australia. He has just begun a network marketing business using a new online marketing system which teaches some of the most successful
strategies for success in internet marketing.

Dan Tucker
tuckz@hotmail.com
http://agel1.payitforward4profits.com

Article Source: Add-Articles.Com

posted by Christopher Chaw @ 3:53 AM 0 comments