Internet Marketing

New tool ensures online ad campaigns deliver

By Leslie Taylor,

- If your online-marketing campaign is achieving poor results, it's possible that many of your e-mail announcements are being perceived as spam and never make it to the intended recipients. Sender Score, a free new service from New York-based Return Path, provides businesses with information they need to keep their e-mail newsletters or offers from going directly into recipients' junk-mail folder.

Many e-mail delivery failures are the result of the sender's reputation, rather than the missive's content. By aggregating the reputation criteria used by dozens of Internet service providers and e-mail receivers -- including data or spam complaints, e-mail volume tracking, bounce rates, blacklist inclusions, spam trap hits, and authentication status -- Sender Score allows users to determine their e-mail reputation. Users simply enters their domain names, and SenderScore provides a reputation score ranging from 0-100, with 100 being the best score.

For business owners that find their score is much lower than anticipated, Sender Score breaks down the score to indicate which practices they could improve to enhance their domain's reputation and make sure fewer of their opt-in e-mails are deleted by spam filters.

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posted by Christopher Chaw @ 2:20 AM